Sun Group

01 / The context

The brand behind the website.

Sun Group's digital presence brings its Dubai and Mumbai roots together, introducing a business built around hygiene and care since 1998. The wider website connects the group story with its Naturoll, SunClean and The Soap Lab brands, manufacturing divisions and contact routes.

02 / The objective

What the experience needs to do.

Bring two locations together without splitting the brand.

Sun Group’s homepage needs to introduce both its geographic footprint and its hygiene-and-care proposition. The design balances these messages in one immediate visual story, while keeping a simple route into the company and its contact options.

03 / The approach

The thinking behind the design.

A split cityscape places both locations at the heart of the homepage. Bold type, dark tones and the brand's orange accent create a confident introduction, with a prominent route to start a conversation.

1. 01

   Make geography part of the story

   The Dubai and Mumbai cityscapes are presented together in a split-screen hero. This makes the relationship between the two locations visible before a visitor reads further. The composition gives a concrete setting to the idea of one brand operating across two countries.

2. 02

   Give the core message a clear hierarchy

   A large white headline establishes the cross-market identity, followed by a shorter statement about hygiene, care and the business’s history. The restrained navigation leaves those messages in focus rather than surrounding them with competing choices.

3. 03

   Use one accent for recognition and action

   The orange brand colour appears in the logo, key emphasis and the prominent contact invitation. Against the dark city imagery, it creates a recognisable visual thread and helps the primary action stand apart from the rest of the page.

04 / The visitor journey

From first impression to next step.

1. Understand the footprint

   The paired city imagery introduces the connection between Dubai and Mumbai.

2. Identify the business

   The supporting headline sets out the hygiene-and-care proposition and the history behind it.

3. Explore the company

   Brand and division content introduces the wider offering, with routes into Naturoll, SunClean and The Soap Lab.

4. Make contact

   The prominent conversation button and visible WhatsApp entry point provide a clear next step.

05 / In the website

Details that make it work.

06 / The delivered experience

One clear brand story across two locations, with contact always within reach.